Doua joburi in marketing online
Primul e de la un publisher online, cel de-al doilea de la o regie de vanzari. Asadar [ignorati va rog diferenta mare dintre anunturi si aplicati la cel care vi se potriveste]:
1.”We are looking for a dynamic, self-motivated individual with very good knowledge and well connected in cultural field, with experience and skills in web content management, writing and editing for the web.
The website content manager will be responsible developing the voice for all aspects of the project in charge. In addition to writing, editing, and proofreading site content, this person will also work closely with the technical team to maintain site standards with regard to new development. The website content manager will also be responsible/involved for site promotions, email newsletters, and online outreach campaigns.
The content manager will work closely with technical, business development, and marketing department, so strong communication skills are needed. The ideal candidate will also have experience managing online marketing and outreach campaigns. Tasks require a strong attention to detail and ability to work under tight deadlines also must be well organized and very good organizer.
Responsibilities
- Create, develop and manage content for project in charge (requires working with content management software)
- Copyedit and proofread all web content
- Oversee freelancers, including writers, copyeditors and community outreach organizers
- Keep current with emerging web technologies through relevant blogs, social media, and events
- Maintain a consistent look and feel throughout all web properties
- Working with a cross-departmental team, maintain and develop the master content calendar for all project properties
- Assure web-based information is archived for future needs and reference
- Work cooperatively with key team members, clients and vendors
- Track and report on all site metrics
Required Skills
- Knowledge & passionate in cultural field it is mandatory
- Faculty degree in Journalism or a related field
- Ability to manage multiple tasks in a fast-paced, deadline-driven environment
- Ability to build consensus and work effectively within a cross-departmental team and his own team
- 1-3 years experience managing content and production for high traffic websites
- Basic Adobe Photoshop skills and basic knowledge of HTML and experience with popular content management systems would be a plus
- Exceptional communication and organizational skills
- Creativeness, Flexibility, Passion, Integrity and Energy!“
2. Regie de vanzari cauta vanzator (senior) de publicitate online. Decat atat, decat (ca tot am vazut ca e moda asta cu noul deci).
Stiti ce aveti de facut: doru at marketeer punct ro [cei ce mi-au trimis deja cv-ul sa ma traga doar de maneca].
Adrian said,
May 11, 2010 @ 9:58 pm
man, unde e marketingul online? e vorba de un job de content manager si unu de vinzator…
r: content manager este la un publisher online (adica media online), iar vanzatorul vinde spatii media online. Imi cer scuze daca cele doua joburi ti se par din industria siderurgica
Adrian said,
May 12, 2010 @ 9:16 am
acu chiar m-ai pierdut. da, joburile sint in industria online, dar content managerul si vinzatorul nu au legatura cu marketingul decit in masura in care beau dimineata cafeaua impreuna cu baiatu de la marketing.
daca dupa vreo 7 ani de marketing on, off si beyond the line am pierdut eu atit de tare contactul cu realitatea, atunci chiar ar trebui sa ma apuc de siderurgie.
r: cred ca supui marketingul online si marketingul in general unui spectru prea ingust. Eu cand am plecat de pe o pozitie de director de marketing (de la client, si inca din industria de IT) pe o pozitie de vanzator de spatii media online (la o regie de vanzari multimedia) inital gandeam aidoma tie: ca nu o sa mai fac marketing online, ci o sa beau cafele prin agentiile de media. Te asigur ca nu a fost deloc asa, si am invatat in cei 3-4 ani de vanzari online marketing online cat nu credeam ca o sa invat dupa atatia ani de marketing de pe o pozitie de marketing management.
Din punctul meu de vedere, orice pozitie din industria de media online are legatura cu marketingul online, indiferent ca esti content manager, coordonator de proiect online, vanzator sau cumparator de spatii. Vorbesti de audiente, de mesaje indreptate asupra acestor audiente, de experienta web oferita vizitatorilor, de metrici folositi in marketingul traditional sau nu etc. Parerea mea.
Adrian said,
May 12, 2010 @ 12:28 pm
Doru, acum inteleg ce vrei sa spui. ce sustii tu e totusi filosofie. cu care chiar sint de acord de principiu. in general intr-un business oamenii angajati pe orice pozitie au rezultate mai bune daca au trecut cindva printr-un departament de marketing. este vorba despre orientarea spre client, etc. trebuie totusi sa tii cont de faptul ca in romania sint foarte putine locurile unde vinzarile sint subordonate marketingului. afara asta e regula.
esti usor revolutionar si din cauza asta stirnesti confuzii
r: e filosofia mea cand e vorba de afaceri. imi pare bine ca ma vezi revolutionar, imi pare rau ca starnesc aceste confuzii. poate e dorinta mea de a fi perfectionist mai mult decat e uneori necesar. dar cu rigoare si profesionalism se cladeste o piata, nu cu baut cafele si smecherii intre publisher si agentie pe banii clientului.
diana said,
June 1, 2010 @ 10:24 am
buna, mai e valabil jobul de web content manager? mersi
r:poti sa imi trimiti un cv oricum, discutam in particular.